How a Floral Design Class Teaches You to See Flowers Differently
Viola Flower School didn’t start with a business plan. It started with a question. Friends would stop by the studio, watch us work, and linger. A customer picking up her...
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4th of July Tablescapes and Floral Arrangements for a Festive Spread
There’s a version of the Fourth of July that’s all about the spectacle. The fireworks, the flag cake, the red-white-and-blue everything. And then there’s another version. The one where you...
Downtown Santa Monica x Viola Floral: Bloom Bar on Third Street Promenade
This spring, Viola Floral teamed up with Downtown Santa Monica to bring something magical to the heart of the city: Bloom Bar on Third Street Promenade, a free, immersive floral...
How to Choose the Perfect Anniversary Bouquet in June
There’s a particular kind of tenderness that belongs to anniversaries. Not the grand, public kind. The quieter version. The one that lives in knowing someone well enough to remember what...
The Art of Slowing Down: Sound x Stem – A Mental Health Awareness Month Evening
In honor of Mental Health Awareness Month, Viola Floral welcomed guests into our Santa Monica studio for The Art of Slowing Down: Sound x Stem – an intimate evening exploring...
How to Choose the Right Sympathy Flowers: A Thoughtful Guide
There are moments when you want to do something for someone and words feel impossible. You want to show up. You want them to know you're there. But you don't...
The Best Flowers to Gift a Graduate This Season
Looking for the perfect graduation gift? Here are the best flowers to celebrate a graduate this season, from sunflowers to peonies, designed by hand in Santa Monica.
The Best Flowers to Send Your Mom for Mother's Day (and What They Say)
Mother's Day is the kind of day where people go all in. Brunch reservations, a really nice gift, and flowers that feel like flowers, not a last-minute grab. Because flowers...
Why a Mother-Daughter Flower Workshop Is the Best Mother's Day Gift
There's a familiar rhythm to Mother's Day. You order flowers online a week before, hope they arrive looking as good as the photo, and text "Happy Mother's Day!" with a...
April Inspiration Board – Flowering Branches and Soft Spring Light
Jelena’s April inspiration board explores flowering branches, soft spring light, and airy floral design inspired by the beauty of the season.
Just Because Flowers: The Meaning Behind Unexpected Blooms
There's a particular kind of magic in receiving flowers when you're not expecting them. No birthday on the calendar. No anniversary to mark. No apology being made or milestone being...
Set The Table x Viola Floral: A Celebration of Women’s History Month
Viola Floral recently hosted an intimate Set The Table event at our Santa Monica studio, bringing together a curated group of female entrepreneurs, founders, and leaders in HR and operations...