We're celebrating our partnership with the iconic Dior! Four large-scale projects produced over 35,000 hand-crafted bouquets from October 2021 through May 2023.
It has been a privilege designing for Dior, a brand that represents timeless elegance and grace! No other fashion house is as closely associated with the floral world as Dior. Its founder, Christian Dior, had a life-long passion for flowers and gardens, which extended to his work in fashion, beauty and fragrance.
Our first project with Dior in October 2021 was to host a series of virtual workshops for Dior’s clients nationwide, celebrating the launch of the Miss Dior fragrance. Attendees created a Millefiori handheld bouquet inspired by the notes of the fragrance, consisting of lavender, pink and cream flower varieties. Three virtual workshops held over the course of a week created a sense of community for Dior’s top shoppers and strengthened their sense of loyalty to the Dior brand.
In February 2022 Viola Floral designed four bouquet interpretations of the Miss Dior fragrance. This Valentine’s Day activation included a bouquet as a gift with purchase at Macy’s and Dillard’s locations nationwide. Twelve-thousand fresh flower bouquets were shipped nationally with care and precision to maintain the integrity of each bouquet. The bouquets were wrapped in Dior branded paper and offered with each fragrance purchase, resulting in an incredible shopping and gifting experience for every Miss Dior customer.
Mother’s Day 2022 presented us with another incredible opportunity to design two mini bouquets of dried flowers (also inspired by Miss Dior) as a gift with purchase. These bouquets contained flower varieties in cream, pink, yellow and green, and were accompanied by a gorgeously embossed Dior card. Production took 28 days and we delivered another 12,000 bouquets to over 150 locations nationwide. Mother’s Day is a holiday we hold dear to our hearts; Viola Floral was inspired by owner Jelena’s late mother, and it was an honor to partner with Dior for this Mother’s Day project.
Fast forward to 2023 and we’ve completed our largest scale project with Dior yet— a combined Valentine’s Day and Mother’s Day activation. One beautiful dried flower design (with 5-7 flower varieties) was gifted with purchase of any Dior fragrance. Forty-three Viola Floral team members created over 10,000 bouquets to be shipped nationwide to over 100 Macy’s and Dillard’s locations. The lavender, pink and cream bouquets were tied with Dior ribbon, and customers were delighted by the everlasting gift they could take home with their fragrance.
Our partnership with Dior has been a whirlwind of excitement with plenty of “pinch-me” moments. The cherry on top was being featured in the iconic Macy’s Flower Show 2023 in New York this spring through our partnership with Dior, the event’s first beauty sponsor. It was such an honor to be showcased in Macy’s legendary flower show among some of the world’s greatest floral designers.
Partnering with Dior has been a dream come true. Thank you to everyone for your support and we look forward to sharing the news of future projects with you!