Late summer flowers are one of the easiest ways to make these final warm weeks feel more beautiful. Placed on a dining table before friends arrive, sent as a thoughtful...
There’s a moment in every workshop we wait for. It happens about halfway through, once the nerves settle and the first few stems are in place. Someone steps back, tilts...
Viola Flower School didn’t start with a business plan. It started with a question. Friends would stop by the studio, watch us work, and linger. A customer picking up her...
There’s a version of the Fourth of July that’s all about the spectacle. The fireworks, the flag cake, the red-white-and-blue everything. And then there’s another version. The one where you...
This spring, Viola Floral teamed up with Downtown Santa Monica to bring something magical to the heart of the city: Bloom Bar on Third Street Promenade, a free, immersive floral...
There’s a particular kind of tenderness that belongs to anniversaries. Not the grand, public kind. The quieter version. The one that lives in knowing someone well enough to remember what...
In honor of Mental Health Awareness Month, Viola Floral welcomed guests into our Santa Monica studio for The Art of Slowing Down: Sound x Stem – an intimate evening exploring...
There are moments when you want to do something for someone and words feel impossible. You want to show up. You want them to know you're there. But you don't...
Looking for the perfect graduation gift? Here are the best flowers to celebrate a graduate this season, from sunflowers to peonies, designed by hand in Santa Monica.
Mother's Day is the kind of day where people go all in. Brunch reservations, a really nice gift, and flowers that feel like flowers, not a last-minute grab. Because flowers...
There's a familiar rhythm to Mother's Day. You order flowers online a week before, hope they arrive looking as good as the photo, and text "Happy Mother's Day!" with a...
Jelena’s April inspiration board explores flowering branches, soft spring light, and airy floral design inspired by the beauty of the season.